Harry Potter New York Store

Planet C produced time lapse shoots of store construction and a building-sized billboard, as well as an original marketing shoot in-store, and delivered a variety of video and still marketing assets to support the grand opening of Harry Potter New York. Located inside the iconic Flatiron Building, Planet C also produces content for multiple large vertical monitors that are featured in window displays on the store’s ground floor. A combination of customized graphics, animated creatures, and editorial give those passing by an exciting preview of the magic that awaits them inside, as well as the latest Wizarding World events, news, and merchandise.